Tierra started her career in denim design in NYC in 1999. Visiting domestic and international garment factories opened her eyes to the destructive impact that the fashion industry has on the environment and on the people who make the clothing. In 2005, she returned to California with this new awareness and a desire to focus on eco-conscious style. To accomplish this goal, she started her line of premium organic denim, Del Forte Denim.
In her own words…
“I wanted to achieve my dream of creating my own premium denim line while protecting the environment and the farmers. One step that we can take to reduce the strain on the environment is to use fabric that is grown without chemical pesticides and herbicides. I am able to source beautiful, finely woven stretch denim made with 100 percent organically grown cotton. Organic is win-win for everyone. Customers love it, ecologically responsible mills get rewarded, organic farms profit and I get to feel good about the fabric I use.”
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